The DIY cost calculator

What does doing your own marketing cost?

Be honest with the inputs. It's your math, not ours. The tool prices are real retail rates. Your time is worth whatever you say it is. Add it up.

Want the line-by-line breakdown? See what a marketing stack costs in 2026, or read the owner's playbook for the full system.

The software you'd need

Check what it takes to compete. Real monthly retail prices.

SEO & competitor researchSemrush$140Content optimizationSurfer SEO$99Local rank trackingLocalFalcon$50Citations & listingsBrightLocal$40Call trackingCallRail$50Google Business Profile managementposts, reviews, citations$99Website hostingyou own the site$30Heatmaps & session recordingsHotjar$40Autonomous AI Google Ads managementor run ads by hand for $0 + more hours$999

Your time

The line everyone forgets to count.

Hours a month you'd spend running it18 hrs

What's an hour of your time worth?

$/hr

Software, per month$1,507

Your time, per month$1,350

Doing it yourself$2,857 /mo

Vynd Startereverything above, managed for you$1,497

Doing it yourself runs $2,857 a month once you count your time. That's $1,360 more than Vynd Starter, and you're the one running it. You've bought yourself a second job.

Get my free audit

We didn't rig this. The tool prices are real retail rates you can check yourself, and your time is whatever you set it to. Set your hours to zero and the software alone may come in under our fee. Then you're the one doing all the work. That's the point.